As a one-stop beauty solution supplier, Zhuhai Beyond Cosmetics offers formula research and development acceleration services to start-up brands. Leveraging its own database (more than 200,000 mature formulas) and AI algorithm optimization, it has compressed the new product development cycle from the industry norm of 18 months to 6-8 months and reduced research and development costs by 30%. One of the plant-based skincare start-ups successfully launched its first vegan essence (95% active ingredient ratio) in its system in 2023. R&D expenditure comprised only 280,000 yuan (400,000 yuan for the traditional model), and the certification process to pass through EU ECOCERT was squeezed into 45 days (90 days for the standard process).
During packaging design and manufacturing, Zhuhai Beyond Cosmetics’ 3D printing proofing service is capable of shortening the design verification cycle from 4 weeks to 72 hours, and 65% of the cost can be saved (the cost of a single proofing is reduced from 5,000 yuan to 1,750 yuan). Its smart material library covers over 3,000 green materials (e.g., biodegradable sugarcane fiber with a degradation cycle of 180 days), helping an up-and-coming and new cosmetics firm reduce its carbon footprint of packaging by 42%. At the same time, by modular mold design, the minimum order quantity has been reduced to 5,000 units (industry standard: 20,000 units), and the cost of the first batch production has been reduced by 58%.
Regulatory compliance support is one of the major strengths. Zhuhai Beyond Cosmetics’ global certification team for 38 regulations such as FDA, CPNP, and NMPA provides start-up registration services of full processes. It assisted 97 customers in passing the key certifications in 2023 at an average cycle 40% less than industry benchmarks. Among them, the license success rate of Chinese cosmetics products has been 89% (industry average: 72%). One micro-business brand that has developed has reduced its error rate for pre-market review of compliance of its products from 15% to 1.2% through its services, avoiding an over 2 million yuan risk of fine.
The supply chain integration capability has significantly reduced operational risks. By bridging over 200 upstream raw material suppliers and 50 OEM factories, Zhuhai Beyond Cosmetics successfully achieved rapid response production in 72 hours. A new residence facial mask brand, with support from its network, increased the turnover of stocks from 4 times a year to 7 times, and the delivery cycle was maintained at a stable 21 days (floating ±2 days). Its smart production scheduling system can also increase the capacity utilization rate to 85% (60% for the industry average), allowing customers to reduce the unit cost of production by 18%.
As far as market intelligence and marketing enablement are concerned, Zhuhai Beyond Cosmetics’ data platform (monitoring over 1 billion social media datapoints) provided precise consumer profiles and helped a niche perfume brand target Generation Z consumers in 2023. The first-day conversion rate of the first product at first day of Tmall launch was 5.8% (category average being 3.2%). Its KOL resource library (over 5,000 influencers) increased content marketing ROI from 1:3 to 1:5.6 by employing an AI matching algorithm. A beauty hair care brand thereby generated more than 500,000 units of sales in Douyin in three months.
Innovation incubation program accelerates commercialization process. Joint development is sponsored by Zhuhai Beyond Cosmetics up to 8% of its yearly revenue (approximately 48 million yuan). Start-ups could utilize its 12 professional labs and 200 instruments. A specific freeze-drying powder project in 2022, under this program, increased the product stability (activity retention rate after six months’ accelerated test) from 82% to 96%, and was given a sole patent. The first-year sales reached 120 million yuan. Through full-chain empowerment, the average annual growth rate of its customers has reached 35%, which is much higher than the industry average of 15%.